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Business Model Canvas 

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Supply Chain Management:

At UBuhle Besintu, we take pride in our hands-on approach to supply chain management. Our founder, Tshifhiwa, personally sources high-quality fabrics from trusted suppliers like the Oriental Plaza or Metro Lifestyle. He ensures that every material meets our standards of excellence and sustainability. The raw materials for our distinctive menswear are then transported with care by Tshifhiwa himself, using his own vehicle. Everything, from the design and creation process to storage, happens at his house. As we look to the future, we plan to expand our operations and establish a dedicated workspace or "warehouse" while maintaining the same commitment to quality and craftsmanship. When it comes to distribution, we rely on efficient courier services like Postnet to deliver our creations to our valued customers. Tshifhiwa takes the finished products to Postnet, and they handle the door-to-door delivery, ensuring a seamless and reliable experience for our customers.

 

Fulfillment Strategy:

Our fulfilment strategy is driven by our dedication to providing an exceptional customer experience. Currently, Tshifhiwa oversees every aspect of production and packaging, ensuring that each garment lives up to our high standards. We recognize the importance of our e-commerce infrastructure, with our WIX website serving as the primary platform for sales. We closely monitor key e-commerce metrics like conversion rate, Average Order Value (AOV), and Customer Acquisition Cost (CAC) to continually enhance the online shopping journey. Our Instagram Business Account plays a vital role in reaching and engaging with our community of supporters. Building strong customer relationships is at the core of our approach, and we take pride in offering excellent service and consistent marketing efforts. Additionally, we value our local communities and engage with them through events and collaborations, creating a sense of belonging and raising awareness of our brand's mission. Our commitment to sustainability remains unwavering, from responsible sourcing to eco-friendly practices in every step of our journey. Quality control is paramount to us, and we ensure that each garment not only meets but exceeds our customers' expectations, reinforcing our reputation for delivering high-quality menswear that reflects their unique style.

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Value Proposition Canvas

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©2023 by Ubuhle Besintu.

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